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Isobel comes from a family of artists and antique collectors. Not only does she carry the Pasternak family name and her late grandfather exhibited at the Royal Academy, her late mother was also an avid collector of art and antiques. Sometimes even assisting experts on the Antiques Road Show in the 90’s. This background, including Isobels’ degree in History of Art and Architecture as well as a 20-year career marketing luxury goods (including the highly regarded Farrow & Ball), has all contributed to Isobels’ excellent eye.

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Home Staging is a powerful property marketing tool and a growing industry worldwide, bringing together different areas of expertise and professionals, such as real estate agents, interior designers, architects, retail professionals, and many others.

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90% of property buyers search online first. They spend 2 seconds on an ad without a photo, and 20 seconds on one with a good photo. Therefore having lots of beautifully styled images will draw in more buyers, and boost interest in your property*.

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77% of estate agents said staging made it easier for buyers to visualise the property as a future home*.

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Staged homes spend, on average, half the time on the market than non-staged homes*.

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Average staging investment is between 1 and 3% of the homes asking price, which generates a ROI of 8 to 10%*.

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*HSA Report 2024